How It All Started

There was something missing in our industry

We spent years in the personal training industry and found ourselves coming up against consistent roadblocks

  • Hours spent creating meal plans for our clients without a professional platform
  • No control over what our clients did outside of the gym in regards to nutrition
  • Limited ability to help clients understand nutrition and what worked for them
  • We valued our time and needed to use it as efficiently as possible

Nurish by Design

Created from a Need for a Better Meal Planning Software

  • No meal planning software on the market met our needs or the standards expected from our clients.
  • Current software on the market was confusing and hard to use by both coach and client.
  • No ability to manage our nutrition business on a single platform.
  • Not able to find a software that allowed us to create different styles of meal plan.
Shaun Frey


Make More Money, Keep More Clients

and grow your business faster

"Not only did I double my earnings in 8 months, my clients were getting better results, which led to more renewals and referrals."

I spent several years following my passion of personal training, with a love for helping people take care of their bodies and reach goals they never thought were attainable. However, I quickly realized that for a long term business, I was capped on how much income I could generate based on how many hours I worked in the gym. With a background in business and entrepreneurship, I realized I needed to create a new revenue stream that would also benefit my clients.

Through conversation, I realized many of my clients were interested in how nutrition could help them achieve their fitness goals. In fact, many were already paying someone else for meal plans. I determined that I needed to set myself apart from my competition and offer nutritional services in combination with personal training.

I tried every meal planning software on the market, but they were either missing features or took too much time to create a truly customized plan. Nurish by Design was created out of the need for a better program – one that was user friendly and saved me time, all while producing high quality meal plans. We built Nurish from the ground up solely with fitness professionals in mind.

Not only did I double my earnings in 8 months, my clients were getting better results, which led to more renewals and referrals. Nurish took my personal training career to the next level – and we want to provide the opportunity for you to do the same.


14 day free trial